These companies may include international strategies in their business model to increase sales, but they know that their main target consumer is local.
[2] Academic research on global strategy came during the 1980s, including work by Michael Porter and Christopher Bartlett & Sumantra Ghoshal.
Nevertheless, these firms are able to take advantage of scale economies and experience curve effects, because it is able to mass-produce a standard product, which can be exported (providing that demand is greater than the costs involved).
[4] A global strategy involves thinking in an integrated way about all aspects of business-its suppliers, production sites, markets, and competition.
It means deepening the company's understanding of local and cultural differences in order to become truly global.