The concept of globality was introduced in the social sciences by British sociologist Roland Robertson.
It signifies the spreading and deepening consciousness of the world-as-a-whole and could thus be considered the phenomenological aspect of globalization, which Robertson defined as "the compression of the world and the intensification of consciousness of the world as a whole" (Robertson 1992, p. 34).
With Robertson, globality acquires a specific scientific definition.
The book: Globality: Competing with Everyone from Everywhere for Everything, Hal Sirkin Jim Hemerling Arindam Bhattacharya June 11, 2008, elaborates on how 'challenger' businesses from rapidly developing economies abroad are aggressively and inventively overtaking existing 'incumbent' nations.
According to Sirkin et al. (2008), globality has three main features as it applies to commerce and business: