During her time in government Mexico faced the accumulated impact of the worst financial and economic crises, in addition to H1N1 flu.

[citation needed][15] Guevara became the first woman and first Latina to lead the World Travel & Tourism Council (WTTC) as President and CEO.

[14] Among her works at WTTC was the development and implementation of the Safe Travels Protocols,[16] a set of global health and safety guidelines that enabled the reopening of the tourism sector during the COVID-19 pandemic.

[17] These protocols were adopted by more than 400 destinations worldwide, providing a framework for safe travel [18]and helping to restore confidence in the industry.

[19] During her tenure as Senior Special Advisor to the Ministry of Tourism (Saudi Arabia),it achieves milestones in attracting international visitors.

[21] This growth was fueled by strategic initiatives to tap into new source markets, including China and India, which are now among the top five markets for Saudi tourism..[22][23] To accommodate the rapid influx of visitors, Saudi Arabia has committed to expanding its hospitality infrastructure, with plans to open 320,000 new hotel rooms by the end of the decade.

[5][24] In addition to infrastructure development, Guevara played a key role in the establishment of Riyadh Air, Saudi Arabia’s new national carrier.