It manufactures and sells clothing, shoes and accessories for the whole family under the brands Gloria Jeans and Gee Jay.

In 1988, Vladimir Melnikov founded the Gloria cooperative in Rostov-on-Don, which became the country's first official jeans manufacturer.

[4][5] In 2009, according to the research company TNS Russia, Gloria Jeans was recognized as the second most purchased Russian brand.

[7] In 2015, the company had nine regional offices and merchandising and design centers in Sao Paulo (Brazil), Istanbul (Turkey), Chicago (USA), Japan, Vietnam and Shanghai.

[14] In 2024, Gloria Jeans established the subsidiary company GJ Tech LLC in order to optimize the use of information technology in its activities.

In 2013, the company used the logo with white letters "G" and "J" on a red background, below which was the blue inscription "Gloria Jeans".