Glossier

[1] Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, SpaceNK, and Mecca.

Weiss began her career in the fashion industry and gained public attention through her beauty blog "Into The Gloss" while working at Vogue.

[3][4] Glossier raised $2 million in seed funding from Forerunner Ventures, and launched Glossier.com with four products: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer.

[8] It later expanded its product line to include skin serums, masks, shower gel, body lotion, fragrance, lip balms and lipstick.

[14] Glossier gained recognition for its inclusive marketing campaigns showcasing individuals of various skin tones, ages, and genders, including through social media and a blog called Into the Gloss, building relationships directly with consumers in a direct-to-consumer business model that allowed it to solicit feedback directly from customers.