In 1998 the band released their second album, love my life...hate my friends, which increased their popularity in the local music scene.
By the turn of the century, the band went on various national tours, and brought in drummer Jay Hough in place of Lavalle.
By this time, GoGoGo Airheart had switched to the Sonny Kay and Mars Volta co-owned record label, GSL, and the band issued their third album, Out Every Window The Snap Of Envy And Greed, in 2000.
On one of their blog sites, Andy Robillard told fans, "After almost ten years of doing GGGAH we just can't keep living on the cheap ...
I'm a little sad but also relieved that the band is done, end of an era and all that, but at least I can say without any reservations whatsoever that we never put out a shitty record, and we never sold out to The Man."