GoMart, Inc. is a convenience store chain based in Gassaway, West Virginia.

[1] Go-Mart traces its history to 1914 when brothers Fred, Charles and Rod Heater, operating as the Heater Oil Co., began selling axle grease, kerosene and other petroleum products to farms and businesses in central West Virginia, using flat-bottomed boats on the Little Kanawha River.

In the early 1960s, Fred Heater's health was failing and he sold the business to his sons, John, William and James.

Six months later they rebuilt their Gassaway store into their first convenience food and gas store and Manager Karen Sattler named it "Go-Mart" after an employee contest.

When Chevron moved into the area as a part of the collapse of Gulf Oil (Chevron ultimately withdrew from West Virginia in 2010),[2] it switched to unbranded products, and later converted some stations to Shell.