Klaus Schauser co-founded ExpertCity, then a privately held company based in Santa Barbara, California,[3] led GoToMyPC's design and development, focusing on "ease-of-use form over function".

As part of a "reverse demand" strategy, ExpertCity marketed the products to individual employees, instead of corporations, because of its limited resources as a startup.

[7] Following GoToMyPC's launch, beta user Greg Alwang wrote a positive review of the software for PC Magazine.

In 2003, Network World's Toni Kistner recommended GoToMyPC for users who require remote access to large data stores on desktops or local applications too costly to operate on home computers, or who do not want to lose important desktop data should their personal computer be lost or stolen.

"[9] Tony Bradley of PC World said that he saw GoToMyPC as an "insurance plan" that would allow him to use applications or data from his laptop on his iPad, but he was unsure if it would be worth the monthly subscription fee.