It was founded by Leonardo Cola and Max Ear (drummer of the rock bands OJM and Ananda Mida) in 2003 and the headquarters were in Savignano sul Rubicone up to 2019.

The first release was Play at High Level by Italian hard-rock band Small Jackets in 2004, followed by The Light Album by Italian stoner band OJM.

Then the record label grew, involving many other artists of the independent music scene such as ALiX, Veracrash, Deadpeach and so on.

So far, it has released almost two hundred albums by various artists: Karma To Burn, Vibravoid, Fatso Jetson, OJM, The Fuzztones, The Morlocks, Link Protrudi and the Jaymen, Solrize, Dome La Muerte and the Diggers, Rock'n’Roll Kamikazes, The Hormonauts, Small Jackets, Gunash, among others.

The Go Down Studio, active in Savignano sul Rubicone from 2011 to 2018, was a professional recording studio headed by sound engineer Alfredo 'Epi' Gentili and managed by Marcello Piastra.