[1] Go Magazine was published weekly in New York and distributed by radio stations to record stores,[2] where it was given away for free.
[1] It began in New York with a partnership with WMCA, and by April 1967 was distributing 390,000 copies in thirteen cities.
[4][5] The magazine shifted focus from pop music to underground acts, and ended in October 1969, before relaunching in 1970 for four issues before closing again.
[11] Leach announced Go Publishing had acquired Student Marketing Institute in March 1969 as a way to expand their youth marketing-promotional arm, Market-GO Inc. Go also planned to open POP Shops, a chain of youth-marketed stores in April 1969.
[13] They were described as "A mini department store with psychedelic, atmosphere, stocked with records, fashions, etc., and catering to teen-agers and young adults.