Go-to-market strategy

[2][3] The goal is to enhance the overall customer experience by not only offering a superior product and/or more competitive pricing, but also creating a clear framework and plan to penetrate a defined market and/or target audience.

[1] In the earliest stages of developing a go-to-market strategy for a new product or service, the company has to initially define the target market.

A company has to decide which distribution model to choose, what kind of support and services are required, and address the possibility of creating a competitive advantage.

From a marketing standpoint, you have to figure out how to attract these people and get them to engage with your brand in some way such as visiting your website, attending a webinar, responding to an email, and more.

The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team.

In the case of customers being corporate accounts during the market segmentation, interest creation and purchase are done through direct sales, agents, or the Internet.