It is run in conjunction with the Mark of the Year competition and is currently sponsored by Rebel Sport.
[1] The concept of awards for the goal and mark of the year is thought to have been initiated in 1970, as an unofficial award given by the media to Alex Jesaulenko following his famous mark in that season's grand final.
For the first time in 2006, the general public were able to vote for nominated goals via the AFL's website.
The winning player of the AFL Goal of the Year will be announced at the Brownlow Medal.
Historically, it has been the quality of the creation of the goal which determines the winner, rather than the difficulty of the shot itself.