[2][4] UK music magazine DIY describe them as being "imbued with an innate ability to voice the socio-political concerns of their peers with wit and style".

[6] The band played early gigs in The Windmill, Brixton and named themselves after comedian Bill Hicks' character 'Goat Boy'.

[2][7] They signed a deal with Rough Trade Records on 24 July 2016, and put out a couple of singles prior to the release of their debut album two years later.

[5][8] During this time, they also supported The Fall in their final London show before Mark E. Smith's death, at the 100 Club on 27 July 2017.

Pitchfork described it as "absurd, playful, and more than a little unsettling, sounding at times like a less romantic Libertines,"[8] going on to say the album, "appears daunting but proves to be light and accessible, with plenty of offbeat wit and many an unexpected twist down gothic country roads.