Gobbledok

The Gobbledok is a fictitious television character used to promote The Smith's Snackfood Company brand potato chips in Australia.

"[1] Initially conceived for a one-off advertisement[1] by John Finkelson of Sydney's George Patterson Advertising agency,[citation needed] the Gobbledok was designed and created by special effects worker Warren Beaton, who later worked for Wētā Workshop.

[citation needed] The character's unexpected success led to numerous further appearances between 1987 and 1996.

It continues to make occasional appearances in commercials and on packaging, and was used in an advertisement in 2021 to commemorate The Smith's Snackfood Company's 90th anniversary in Australia.

[1] The Gobbledok was voiced by Dave Gibson, who was also known for voice-work on the TV series Australia's Funniest Home Videos.