The place of birth of residents was 93.3% United Kingdom, 0.8% Republic of Ireland, 2.1% other Western European countries, and 3.8% elsewhere.

[4] The economic activity of residents aged 16–74 was 50.4% in full-time employment, 13.8% in part-time employment, 6.8% self-employed, 2.4% unemployed, 2.6% students with jobs, 3% students without jobs, 10.6% retired, 6% looking after home or family, 2.3% permanently sick or disabled and 2% economically inactive for other reasons.

The industry of employment of residents was 20.3% retail, 14.7% manufacturing, 8.5% construction, 9.9% real estate, 10.3% health and social work, 6% education, 8.7% transport and communications, 7.2% public administration, 4% hotels and restaurants, 4.2% finance, 0.6% agriculture and 5.6% other.

Compared with national figures, the ward had a relatively high proportion of workers in public administration, construction, transport and communications.

The circuitous G Line links the estate with the town centre, railway station and South Willesborough.