Godiva Chocolatier

Godiva Chocolatier (/ɡəˈdaɪvə/; French pronunciation: [gɔdiva]) is a Belgian-based international chocolate maker[2][3][4] which is owned by Turkish conglomerate Yıldız Holding.

[11] In 2019, Godiva had planned to open 2,000 Cafés worldwide over the next 6 years, a concept that would introduce more coffee chain-type products including espresso drinks and croissant sandwiches.

However, in January 2021, Godiva announced it would close all its 128 brick-and-mortar locations across North America by the end of March 2021, due to the lockdowns and restrictions of the COVID-19 pandemic drastically reducing in-person shopping, but would maintain wholesale operations.

In August of that year, the Campbell Soup Company announced it was exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals".

[26] In Japan in February 2018, Godiva took out a full-page ad in the Nihon Keizai Shimbun financial newspaper, recommending the retirement of the giri choco practice.

[27] As part of this practice, women are expected to buy chocolate for their male colleagues, friends, bosses and sometimes family members on Valentine's Day.

[28] In 2019, a Korean private equity firm, MBK Partners agreed to purchase Godiva’s operations in Japan, South Korea, Australia, and New Zealand as well as its production facility in Belgium.

[33] With its Seeds for Progress Foundation, Godiva facilitates access to education for children living in coffee-growing communities.

[40] Godiva's milk chocolate was found to be heavily contaminated with nickel in a laboratory test done by the German consumer institute Stiftung Warentest in 2018.

Lady Godiva , 1898 painting by John Collier