[1] During the Civil War, Goebel enlisted in the Union Army's 2nd Michigan Infantry Regiment and fought at Bull Run.
[1] The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine[2] that featured restaurant ads[3] from many famous eateries around the country using Goebel beer as an ingredient.
Their longtime mascot was a "thunder eagle",[4] but, when World War II arrived, it resembled a Nazi symbol, by the 1950s, the Goebel mascot became a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio.
Sales spiked, as people liked the "draft-like" flavor of the beer, but the technique was short-lived, as the bacteria became prevalent everywhere in the brewery, affecting other aspects of the brewing process negatively, and it had to be discontinued.
In the mid to late seventies, a case of twenty four bottles cost $4.44 not including the dollar refund when all empties were returned.