Crazy Bones were produced by PPI Worldwide and distributed by Spanish company Magic Box, Int.

Crazy Bones was launched in the United States by Peter Gantner after witnessing the success of Barcelona-based GoGos in Spain,[1][5] which had sold over 350 million packs from its inception in 1996 to 1997.

The product was aggressively marketed to children, and promotional events took place in scout meetings, club groups, fairs, and shows, where free sample packs were distributed.

[5] Toy demos have also taken place in SkyDome, where children were given free packs and taught how to play Crazy Bones.

This promotion was organized by the Canadian marketers of Crazy Bones, a joint venture by Wayne Fromm and Eric Segal of All 4 Fun Consumer Products Ltd. All 4 Fun Toy Products Ltd. also created a series of Crazy Bones for the Toronto Blue Jays, a cereal promotion with Cap'n Crunch and another with Wrigley.

[8] These Crazy Bones were significantly larger than the normal toys, possibly to reduce risk of choking among young children.

By favoring tours of scout meetings and the like over television and print advertisements, Toy Craze has also kept its marketing costs to around 10%.

[5] Peter Gantner, a purveyor of POGS, is responsible for bringing Crazy Bones to the United States after learning about their success in Barcelona, Spain.

In 1997, Gantner cut a $50,000 deal with Spanish company Magic Box International, Inc for the product and distribution rights for Crazy Bones in the United States.

In an attempt to make Crazy Bones more valuable collectibles, Gantner "buried" the original 60 characters by stopping their production May 1999.

[1] Toy stores that carried Crazy Bones include: Zany Brainy, Learningsmith, and FAO Schwarz.

[9] The "Things" series launched May 1999 and included 60 Crazy Bones shaped like various everyday objects such as: a TV, a couch, and a book.

As of October 2010, the current distributor for Gogo's Crazy Bones in the US (as well as Canada) is Jonic Distribution North America.

[11] Crazy Bones were originally distributed in Canada through the Concord, Ontario-based company Playtoy Industries, where they enjoyed similar success.

Two of the figurines were exclusive to this giveaway[17] In April 2009, the Entertainer toy shop in Kingston upon Thames held a 'swap day'.

[18] In January 2010, Gogo's Crazy Bones Mega Metropolis[19] was re-released in the UK after an earlier trial in selected areas.

From January 21, 2011, Magic Box International added a new Gogo's Crazy Bones Trading Card Game.

This included a large TV advertising campaign and product sampling via the Gogo's Crazy Bones Comic.

[21] The collectables are available as 4 product variations: In December 2009, the largest South African Sunday newspaper listed the toy as the top gift for boys between the ages of 6 and 8.

Israel received very rare figurines based on famous football players from the country, known as the "Supergol" set.

Spain received a special series of Danonino Gogo's that were only found in newstands, as well as Mega Nuclos figures that were useable as storage cases.

The Netherlands received the European Magic Box sets to purchase in stores, but have gotten many exclusive characters thanks to C-1000 supermarkets.

India received a very limited and very rare tin with 10 Urban Toys figures with extra details added onto them.

Magic Box Int has also created various collector tins, bags (blue and green) and containers for the gogos.

During the mid 1990s, Coca-Cola released a similar brand of toys named "Hielocos" in Mexico, Colombia, Venezuela, Ecuador, Costa Rica and "Geloucos" and "Gelo-Cósmicos" in Brazil (The first two translated to 'Crazy Ice Cubes').