He wrote several theological works in Sanskrit, and is considered the progenitor of the sampradāya's Vārta tradition in the vernacular Braj Bhasha language.

(December 14, 1551 CE) in the village of Adel, the fourth son of Viṭṭhalanātha, head of the Puṣṭimārga sampradāya.

After their father's death, Gokulanātha's eldest brother Giridhara ordered the splitting of the family's residences.

Gokulanātha had to live separately, and took custody of his youngest brother Ghanaśyāma and nephew Kalyāṇarāya (son of Govindarāya).

Gokulanātha acknowledged Madhusūdana's right to worship the deity separately, but within a year Madhūsūdana wanted to give Bālakr̥ṣṇa back to Dvārakeśa.

He also wrote commentaries on the works of Vallabha and Viṭṭhalanātha, mantras, and other subjects:[13][14] A series of discourses by Gokulanātha was recorded and compiled by his disciple Kalyāṇ Bhaṭṭ called Śrī Gokulnāthjī ke Caubīs Vacanāmr̥ta.

This work details Gokulanātha's speeches which reemphasized Vallabha's teachings in terms of what it means to be a servant or Kr̥ṣṇa and how to perform proper service to him.

The Bharucīs differ vastly from the other six houses and the Nīmaḍīās, and consider Gokulanātha to be the supreme deity and Vallabha and Viṭṭhalanātha to be his incarnations.

[22] Among his disciples include the poet Haridāsa Vaiṣṇava of Bharuch, who authored Virahagītā, Anubhavānanda, Bhaktasukhamaṁjarī, and some dhoḷas and kīrtanas.