Gold Flake is a classic Indian cigarette brand that has been on the market for over a century.

"Gold flake" refers to cigarettes made using bright rich golden tobacco.

[citation needed] ITC launched the brand Gold Flake in India in the 1960s.

With smoothness being their biggest selling proposition, the brand used symbols like the silk scarf, feather, paint brush, violin, marble vase, hour glass, and shell as visuals to reiterate and associate themselves with smoothness.

The characters were used for about 30 years and were popular, but it did not help the sales of the brand and Gold Flake was discontinued for a short period of time.

It was exported to Canada, Jamaica, Ireland, the United Kingdom, the Netherlands, Germany, Switzerland, Egypt, South Africa, the Palestinian territories, Nepal, Pakistan and Malaysia.