Gold and Company

The store was founded in 1915 and quickly grew into one of Lincoln's dominant retailers throughout the 20th century.

Gold's merged with the Brandeis department store in 1964 and closed in 1980.

He renamed it to The People's Store until he incorporated with his son, Nathan J.

The largest location was at southwest corner of 11th and O Streets, a six-story building in Lincoln, Nebraska, was built in 1924.

Eventually, the developers hope to turn the South Tower into shops and office space.