Based in New Berlin, New York, the company produces a line of acrylic paints that includes some recreations of historic pigments.

Artists such as Barnett Newman, Mark Rothko, Willem de Kooning, Jackson Pollock, Helen Frankenthaler, Knox Martin[2] and Jack Levine would get paint there and visit with Golden and Bocour (also a painter).

Eventually, Bocour Artist Colors developed a water-soluble version of acrylic paint called Aquatec.

Golden Artist Colors was featured on NBC Nightly News as a successful small business.

In 1998, Mark Golden was selected by Fortune Magazine to appear in its video series on small business.