Staedtler

Staedtler (1800–1872) in 1835 and produces a large variety of stationery products, such as writing implements (including technical drawing instruments),[1] art materials, and office supplies.

[5] The origins of the brand can be traced since the 17th century, when Friedrich Staedtler took over the totality of the pencil manufacturing process, from the lead to the wood.

Staedtler received permission from the municipal council to produce black lead, red chalk and pastel pencils in his industrial plant.

[7] In 1900, Staedtler registered the Mars brand (which represented the Ancient Roman god of war), using the name for some lines of products, also launching the head of Mars logo,[8][7] and the Staedtler products are distributed in Italy in the same year.

In 1937 the name was changed to Mars Pencil and Fountain Pen Factory and the product range was expanded to include mechanical writing instruments.

[10] As from 2010, Fimo (modelling clay products), Mali, Aquasoft and further brands were marketed under the Staedtler name.

First version of the "head of Mars " logo, released in 1908
Staedtler's Mars plastic eraser product