In 2003, the audience criterion was increased to 100,000 tickets in an effort to further stimulate the Dutch film industry.
[10] The outer frame is made of milled wood, which has a plate attached to it, on the first line inscribed with the text "Gouden Film", three squares, and the year, and on the second line with the film's title.
Within 18 months of the award's introduction, the public's interest in Dutch films in the Netherlands had increased.
[12] In 2003, the criterion for the award was changed in an effort to further stimulate the Dutch film industry.
Only Full Moon Party (2002) and Black Book (2006) have reached the criterion, for respectively 75,000 and 100,000 visitors, during their opening weekends.
Director Martin Koolhoven said, when Schnitzel Paradise (2005) received the award, that he did not expect his film to be such a success.
[21] Critics of the award have said that films which have sold only 75,000 or 100,000 tickets cannot be considered commercially successful.
In 2005, when the criterion for the award had already been increased from 75,000 to 100,000 visitors, he said in an interview: Dutch newspapers, such as Algemeen Dagblad,[23] De Telegraaf,[8] and NRC Handelsblad,[19] have reported about films receiving the Golden Film.
When the film De Scheepsjongens van Bontekoe (2007) had drawn 100,000 visitors to the cinema, the Dutch news agency Algemeen Nederlands Persbureau said the film had reached "the magical threshold of 100,000".