Avatar was released in December 2009 and went on to break multiple box office records in various markets.
[16][17][18][19][20][21] Elsewhere, it became the highest-grossing film of all time in over 30 markets including China,[22] Hong Kong,[7][23][24] Romania,[7] South Korea,[25][26] Taiwan,[27] and the United Kingdom.
Among these were the relative lack of competition owing to the release date, a marketing strategy that emphasized the novelty of the cinematic experience leading viewers to watch it in the theater rather than at home, positive word of mouth and repeat viewings increasing the film's staying power in cinemas, an ability to attract audiences across the globe, and premium ticket prices from 3D and IMAX showings.
It also set speed records for grosses at and above $500 million, and had the widest IMAX and 3D releases of any film up to that time.
Avatar became the highest-grossing movie of all time in more than 30 markets spanning all six continents (not counting Antarctica).