It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.

[5] Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A.

It is produced by Nestlé and Cereal Partners, except in the US and Canada, where it is made by General Mills.

[6] Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s.

In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets, however little over a decade later, in 2021, Golden Grahams were once again discontinued for a second time.