Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Nestlé.
It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls.
However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.
[citation needed] The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits") - and a Golden Nuggets Bee.
In 2019, the Labour Party listed the cereal among its targets as deputy leader Tom Watson decried the use of cartoon characters to entice children to highly sugared foods.