Since 2006, it has been a wholly owned subsidiary of the Northern Irish company Tayto, purchased from administration.

[4] In February 1992 Sooner Snacks, manufacturer of Nik Naks and Wheat Crunchies, was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.

In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business.

[10][5] Following the purchase by Tayto in 2006, the Nik Naks and Wheat Crunchies brands were sold to United Biscuits.

In the following decade a popular series of television adverts with adult actors indulging in childish antics carried another famous slogan: You'll never grow old in Golden Wonderland!.

[14] Previous snacks Wheat Crunchies, Chips & Burgers and the corn based Nik Naks are now owned by KP.

[16] On 13 January 2006 it was announced that the Corby, Northamptonshire site and the contract for Mini Pringles, as produced by Golden Wonder, would transfer to Northern Irish crisp manufacturer Tayto.

[9] On 20 January 2006 it was announced that Tayto was to buy all Golden Wonder's operations in the United Kingdom including the Scunthorpe, North Lincolnshire site, although it would sell the Wheat Crunchies and Nik Naks brands to United Biscuits.