Wheat Crunchies was acquired by Rowntree Mackintosh in 1982 with their purchase of a 90% stake in Riley's Potato Crisps.
[1] In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.
[4] It was subsequently sold to United Biscuits in 2006, following the take-over of Golden Wonder by Tayto,[5] and merged into KP Snacks.
[6] In June 2012, United Biscuits re-launched Wheat Crunchies[7] with a new logo, 'improved taste', a new Cheddar & Onion flavour, and a bigger snack size.
An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g