[1] It manufactures and markets a number of confectionery, including Goldenberg's Peanut Chews, Hot Tamales, Mike and Ike, Peeps, Teenee Beanee jelly beans, and Zours.

He displayed in his store window an evolving line of daily-made candy, advertising its freshness with a sign that declared Just Born.

Sam Born is also credited[citation needed] with the invention of chocolate sprinkles, known as "jimmies," and the hard coating on ice cream bars.

He was part of the two-man team that mechanized the process forming Peeps, allowing a substantial increase of production, causing Just Born to become America's largest manufacturer of seasonal marshmallow confections.

[13] On September 2, 2016, members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union Local 6 voted to strike on Sept. 7 after unanimously rejecting the company's most recent contract offer.