GoldieBlox

Geared toward ages 4–9,[8][9] toys in the GoldieBlox series introduce engineering concepts to girls through storytelling and building.

[10] Bloxtown, GoldieBlox's digital playground, also has original videos of new design ideas for kids to watch and build at home.

Goldieblox responded by suing for declaratory judgment in the U.S. District Court of San Francisco seeking declaration of fair use due to parody.

GoldieBlox claimed fair use on the grounds that they had "created its parody video specifically to comment on the Beastie Boys song, and to further the company's goal to break down gender stereotypes and to encourage young girls to engage in their intellect.

"[11] The Beastie Boys responded with an open letter, in which they lauded "the creativity and message behind the ad," voiced their support for GoldieBlox's mission, but ultimately declared that the band did not permit their "music and/or name to be used in product ads,"[12] a claim which was further bolstered by a stipulation in deceased band member Adam Yauch's will.

The track is an original song written and performed by Emily Haines, the lead singer of Canadian rock band Metric.

The video and song feature Goldie, a strong female character who comes up with a great idea and strives to accomplish it, despite whatever set-backs occur along the way.

[19] In February 2014, GoldieBlox won Intuit's Small Business, Big Game contest, earning a 30-second commercial spot during the broadcast of Super Bowl XLVIII.

[20] The ad was set to a parody of the Slade/Quiet Riot song "Cum On Feel the Noize", changing the words to "Come On Bring the Toys."