After Pirnia retired from radio activity in 1967 and after several years of instability, another program called "Fresh Flowers" was broadcast in 1972 under the direction of Houshang Ebtehaj.
The programs were exemplars of excellence in the sphere of music and refined examples of literary expression, making use of a repertoire of over 250 classical and modern Persian poets, setting literary and musical standards that are still looked up to with admiration in Iran today and referred to by scholars and musicians* as an encyclopedia of Persian music and Persian poetry.
Due to the high literary and musical quality of these programs, public perception of music and musicians in Iran shifted, its participants came to be considered-virtually for the first time in Persian history of the Islamic period—as maestros, virtuosos, divas and adepts of a fine art, and no longer looked down upon as cabaret singers or denigrated as street minstrels.
The Golha programs were broadcast on a government-owned radio station, and they all came to an end with the arrival of the Iranian political revolution in 1979.
Many of the Golha artists permanently emigrated from Iran and many who remained ceased performing in public for a number of years.
[2][5] Other organizations supporting The Golha Project include the School of Oriental and African Studies at SOAS, the British Institute of Iranian Studies, the Iranian Heritage Organization in London, and the British Library.