Goliath's objective is to publish diverse and daring photography and art books and to introduce controversial, erotic and fringe themes to a mainstream audience.
[3] Goliath continues to be noteworthy for their ongoing publication of artists who fall outside traditional practices.
The publisher's ongoing mission is to explore and transform the public's approach to art, erotic themes, pornography and perspectives from a range of subcultures.
Topics such as boxing, UFOs, motorcycles, and cult or bizarre subjects also fall into the range of Goliath's themes.
More recent art publications have included Paul M. Smith, German artist Bodo Korsig, as well as photography by Los Angeles-based artist Charlie White and Charles Gatewood, documentor of the subcultural sexual revolution in New York in the 1960s and 1970s.