Gondola (retail)

A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise.

Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls.

The vertical piece can be fitted with shelves, hooks, or other displays.

[1] In Europe, gondola normally refers to double-sided shop shelving.

[2] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.