Through its website, online toolbar and smartphone application, GoodGuide provided tools for consumers to make purchasing decisions on the basis of the health, environmental and social impact of a product's life cycle.
These products are designed to provide consumers with this information right at the point of sale, to help them to apply their values to their purchases.
[9] After doing a review, regulators from the U.S. Consumer Product Safety Commission said that the toy was within the "very protective" Federal mandatory standard.
[10] GoodGuide subsequently was forced to issue an apology saying their testing methods were different from the federal standards.
[12] GoodGuide databases include the energy and resource consumed plus the pollution produced in manufacturing the product, the nutritional value of foods, the agricultural and animal husbandry practices, and the corporate sponsorship of social and political philanthropy.