[1] The purpose is to share positive and encouraging stories,[2][3] as well as technology and health.

Weis-Corbley says that it is a "clearinghouse for the gathering and dissemination of positive, compelling new stories.".

[4] An example of a positive story was one from 2009 about the kinds of jobs being created in solar and wind energy industries due to a stimulus package.

[8] The site experiences increased traffic following difficult events, like the September 11 attacks.

Readers may also become members by contributing donations of between $2.00 – $500, and receive bonus downloadable gifts as a thank-you.