Good Energy is a non-profit organization and creative consultancy that advocates for and advises on the inclusion of climate change in Film & TV entertainment, arts and culture.
[1][2] Good Energy was founded in 2019 by Anna Jane Joyner, a climate communications expert and non-profit executive.
[5] The playbook was helmed by a core team of co-writers—Good Energy's founder Anna Jane Joyner, writer Carmiel Banasky, and writer Scott Shigeoka[6]—and it features quotations from the Academy Award winning climate allegory film Don’t Look Up’s director Adam McKay along with entertainment industry professionals including actor Mark Ruffalo, who is the co-founder of the climate non-profit The Solutions Project, and Norman Lear.
[13] According to the entertainment industry trade newspaper The Hollywood Reporter, Good Energy consults on portraying climate in film and TV.
[14] In 2023, the organization expanded its practice to leading workshops, advising entertainment executives, and continues to collaborate on research, including a study with the USC Media Impact Project on the impact of Apple TV+’s Extrapolations, a streaming series focused on climate.