[3] Good Luck America was the first "show" created by Snapchat, which has since developed similar programming with ESPN, NBCUniversal, Turner, the NFL, ABC and other major networks.
Episodes usually focus on issues rather than news-of-the-day and often feature interviews with major political and media figures including Barack Obama, Hillary Clinton, Steve Bannon, Joe Biden, Paul Ryan, Bernie Sanders, Arnold Schwarzenegger, Tomi Lahren, Elizabeth Warren, Scott Pruitt, John McCain, Kamala Harris, Lindsey Graham, the hosts of Pod Save America and others.
While it can’t be described as partisan, it often offered an unabashed critique of traditional media and establishment politics — taking a playfully snarky tone that syncs with Millennials’ well-documented growing mistrust of institutions.
The tagline 'Let me show you the people and places that really matter' also acts as a dig on other media outlets, implying that 'Good Luck America' pulls back the curtain for an unvarnished view you can't find elsewhere.
Typically at a clip featuring Hamby talking to the camera, the viewer is encouraged to "swipe up to vote" and is asked to answer questions about their opinions of political topics related to the episode.