It operates nine retail stores: seven in the San Francisco Bay Area, one in Brookline, Massachusetts, and one in Harvard Square; a mail-order business; an e-commerce website; a wholesale arm; and an erotic-video production company, Good Releasing.

[2] Good Vibrations was the second sex-positive and women-friendly store in the United States, founded in 1977 by sex therapist and educator Joani Blank.

Initially established with the goal of being a sex-positive and woman-centered alternative to the adult bookstores of the time, Good Vibrations offered sex information and education, featured erotica and books about sexual health and pleasure,[3] and pioneered the concept of the "sex-positive, clean, well-lighted place" to buy sex toys.

[5] It became a tourist draw known as "the antique vibrator museum", which was listed by Frommer's in the category "Best Free Things to Do in San Francisco".

In 2009 Jackie Rednour-Bruckman (Strano), a former worker-owner from the original co-operative, returned to become Chief Operations Officer and then Executive Vice President.

The company has also influenced the sex toy and adult movie industries to create and market new products that reflected changes in the demographics of consumers.