[2] As of sales in March 2011, the album sold over 700,000 copies worldwide, considered as unexpected as an independent label release.

On 28 April 2023, the album received a reissue by RHINO Entertainment under the name, Still...Good to Be Bad, similar to the 2011 expanded Japanese version.

However, despite his claims, Coverdale decided to plan ahead in fact that the band was coming up with new material to a need for "new meat to bite into" in order keep the touring "interesting".

Coverdale was joined by Doug Aldrich, who recently played with Dio, as they apparently talked about plans for the new album effortlessly, in which the band had felt the need to make music after an extensive touring load.

Coverdale expressed his intellect towards Aldrich, previously a touring member of the band since 2003, as the two have a fruitful working relationship with each other, as stated in an official interview: He is a very gifted individual and very enthusiastic.

The other bonus, of course, is that we’ve developed a strong, supportive personal friendship…[11]After wrapping up ideas for the album, the band rehearsed and started recording with the rest of the current touring members with secondary session guitarist Reb Beach, drummer Chris Frazier, bassist Timothy Drury, and keyboardist Uriah Duffy.

Despite the delays, Coverdale stated that it was not a big deal for the band to release it at this time, and objected "that there was no real rush for us to finish the project quickly," feeling that he would rather take a year off from touring in attempt to resort the pressure from making the record.

The album only sold around 700,000 copies by 2011, implying the fact that it charted lower in the US from a minor independent label as a factor.

Coverdale believed that the poor sales in the United States were due to inadequate promotion, compounded by the fact that the record label was on the verge of bankruptcy at the time.

It also contained a bonus DVD that featured the band performing at Cutting Room in New York City on 10 April 2008, with two music videos (Ready to Rock & Lay Down Your Love), the whole 2006 live album performance, and an exclusive interview of the album followed by a slideshow that plays the acoustic version of Summer Rain.

Coverdale and Aldrich later performed at the Cutting Room in New York City on 10 April by singing an acoustic version of "Can You Hear the Wind Blow", "Lay Down Your Love", and "All I Want, All I Need."

The Good to Be Bad tour resumed at Manaus, Brazil on 3 May 2008 and later went on to forty countries followed by South America, Europe, and Japan, respectively.

They also toured with Def Leppard (consisting of former Whitesnake's lead guitarist from 1987–88, Vivian Campbell) in the UK supported alongside Thunder and Black Stone Cherry, both respectively toured for each of the two leg sets, first at Glasgow SECC on 17 June,[29] lasting for about a month until 17 July at Nottingham at Motorpoint Arena.

The set then followed to further western European countries like Finland, Sweden, Denmark, Luxembourg, France, the Netherlands, Belgium, and Ireland, respectively.

IGN's Jim Kaz favorably described the album: "a well-worn leather jacket, Good To Be Bad has a warm familiarity about it that just feels right [...] has enough shining, mega-rock moments to endear itself to fans old and new.

"[34] AllMusic's Thom Jurek initially expressed his support for the album stating, "his (Coverdale's) brand of ROCK with chugging outsized guitars is palatable because of his reliance on crafting excellent choruses and hooks.

[31] Classic Rock's Philip Wilding mildly gave out a mixed review on the album's Still... Good to Be Bad re-release, giving it a 3.5 out of 5.