[1][2] The song was commercially successful, topping Billboard's Japan Hot 100 chart in December 2010, and in January 2011 was certified gold by the RIAJ for more than 100,000 full-length downloads to cellphones.

The song features background vocals by four women recorded in London in August 2010, described in the documentary Hikaru Utada: Ima no Watashi, as Celtic.

The lyrics begin by describing different scenes, a boy in a summer day who has eaten his sweets, and a sunburnt woman wearing a dirty white dress.

[6][non-primary source needed][7] The music video was bundled on a special DVD that came with pre-orders of the album.

[1] The song was performed during Utada's two date concert series Wild Life in December 2010.

Hand-puppets mime parts of the song, two worn by Utada, and others held by people off-screen.

During the second chorus, the room darkens and Utada dances on a yellow chair, similar to that of her video for "Automatic".

Utada then dons the head piece of her kigurumi Kuma-Chang outfit, similar to her ad campaign for Recochoku in 2008.