For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in advertisements for the brand.
The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid.
[4][5] Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz, Austria, and manufactured for many years by Goody's Manufacturing Company, a family-owned business founded in 1932 and based in Winston-Salem, North Carolina.
[7] Goody's Powder has a long history of sponsoring motor racing events and teams, especially NASCAR.
Goody's sponsored Bobby Labonte's Dodge at the 2009 fall Martinsville race.