It utilizes high-resolution image technology that enables the viewer to tour partner organization collections and galleries and explore the artworks' physical and contextual information.

[15] A small team of employees created the concept for the platform after a discussion on how to use the firm's technology to make museum' artwork more accessible.

[20] The team leveraged existing technologies, including Google Street View and Picasa, and built new tools specifically for the platform.

Each partner museum selected one artwork to be captured at ultra-high resolution with approximately 1,000 times more detail than the average digital camera.

[22] Finally, the platform incorporates Google's URL compacter (Goo.gl), so that users can save and easily share their personal collections.

In the late 1980s, art museum personnel began to consider how they could exploit the internet to achieve their institutions' missions through online platforms.

She then outlined the museum's objective to conserve, protect, present, and interpret exhibits, explaining how electronic media could help achieve these goals.

Google ended up paying $125 million to copyright-holders of the protected books, though the settlement agreement was modified and debated several times before it was ultimately rejected by federal courts.

In his decision, Judge Denny Chin stated the settlement agreement would "give Google a significant advantage over competitors, rewarding it for engaging in wholesale copying of copyrighted works without permission," and could lead to antitrust issues.

Judge Chin said in future open-access initiatives, Google should use an "opt-in" method, rather than providing copyright owners the option to "opt-out" of an arrangement.

The platform's intellectual property policy is: The partner museum staff were able now to ask Google to blur out the images of certain works, which are still protected by copyrights.

[21] But the Toledo Museum of Art asked Google to remove 21 artworks from the website, including works by Henri Matisse and other modern artists.

Some offer virtual 3-D tours similar to the Google Arts & Culture's gallery view, whereas others simply reproduce images from their collection on the institution's web page.