[14] According to Sukesh Kumar Nayak, Group Creative Director of Ogilvy Mumbai, Google had stated in their brief that "the only thing they wanted was to see [...] how meaningful the search engine is in real life."
"[15] "Reunion" was filmed "in different areas in Delhi, including an old Haveli in Connaught Place, Red Fort, India Gate, and a small scene in Lahore, Pakistan.
[15] The Star notes that "Reunion" has "gone viral online, reflecting demands in the two countries for closer people-to-people ties [....] Internet users left thousands of comments on social networking sites describing how the advert had brought them to tears and renewed their hopes for improved relations between the two neighbours.
"[18] India Today states that "the new Google ad, titled 'Reunion', touches the raw nerves that linger dormant under the skin of those who were separated during the heady days of Partition [….]
"[5] Affan Chowdhry of The Globe and Mail states that "with nearly a million YouTube views over two days, a new Google ad that tells the story of two old friends reuniting after six decades of separation following the creation of India and Pakistan in 1947 has touched a deep nerve for many South Asians.
"[11] Ritu Singh of Zee News states that "Reunion" struck "an emotional chord with its viewers not only in India but also in Pakistan" as it "depicts the pain of partition which still haunts the mind of people who got separated from their loved ones and places."
It shows an aging Hindu Indian man waxing nostalgic to his granddaughter about his Muslim childhood friend in Lahore before the partition [....] The ad, created by Ogilvy, has struck a particularly emotional chord by refusing to take India and Pakistan’s historically adversarial relationship as a given.