It was intended to help to find people with same interests, share their goals and have conversations with them.
The site's partners included Food Network, Zagat, Bravo, IGN, Entertainment Weekly, National Geographic Society, and Thrillist.
Once inside the site, users could add "schemes" that they would like to implement, anything from "exploring a new city, checking out a friend’s movie recommendation, or just finding new activities for your weekends."
Also, tags and locations could be added, making it easy for fellow schemers to join you.
[1] On 10 January 2014, Google announced that Schemer was closing down, with all data scheduled to be deleted on 7 February 2014.