[3][4] The tavern's mission statement, which is printed on the menus, states: "We are dedicated to Quality Draft, Fine Food, Pleasant Music, and Stimulating Company.

"[7] Clark and his wife, Sigrid Fehrenbacher, originally bought the Spatenhaus Tavern in downtown Portland in 1962 for $1,600 and had to borrow money to purchase beer for its grand opening.

That same year, Clark bought Ann's Tavern on Southwest 19th Avenue and Jefferson Street, rechristening it as the Goose Hollow Inn.

Former state congressman Stephen Kafoury's experience at the Goose Hollow Inn in the 1970s helped end Oregon's rules which prohibited dancing in taverns.

In 1983, Clark dubbed the company "a tyrant" and vowed to stop purchasing their products following the appearance of several Budweiser employees in a television advertisement advocating against a voter-initiated referendum to create a law requiring deposits on beverage containers.

[10] Clark's death on February 1, 2021, was marked by condolences from many of the business's regulars as well as public figures including Congressman Earl Blumenauer and City Commissioner Jo Ann Hardesty.