[3] At the University of Waterloo, Pennycook co-authored On the Reception and Detection of Pseudo-Profound Bullshit which won the 2016 Ig Nobel Peace Prize.

[4] Upon graduating, he received the Governor General's Gold Medal for outstanding scholastic achievements of a student in Canada and accepted a Social Sciences and Humanities Research Council Banting Postdoctoral Fellowship at Yale University.

[5] As a Postdoctoral Fellowship, Pennycook became interested in fake news and conducted studies on people sharing misinformation on social media.

[6] Following his Postdoctoral Fellowship, Pennycook became an assistant professor of Behavioural Science at the University of Regina's Hill and Levene Schools of Business.

As a result of his academic achievements, Pennycook received the Canadian Society for Brain, Behaviour and Cognitive Science (CSBBCS) Vincent Di Lollo Early Career Award.