According to the mythology, Gormiti are the warriors of the island of Gorm, divided into two great armies (Good and Evil) in a The Lord of the Rings-like set.
The remarkable success has led to the spread of a large secondary market: figurines, games and other children's products marked "Gormiti", dedicated magazines, DVDs and a theatrical show.
Previously, in the 80s, the Giochi Preziosi distributed static figures of plastic sachets with similar aims, called Exogini, which were also a big hit.
In that case it was however an Italianisation of existing static figures inspired by the Kinnikuman manga and anime, based on space wrestler.
[6] Owing to Giochi Preziosi's investment in the platform, Engine Software developed three Gormiti video games for the DigiBlast handheld between 2006 and 2007.
[7][8][9] A Gormiti: Lords of Nature video game for the Nintendo DS and the Wii was released by Konami in September 2010, and is heavily based on season one of the cartoon.