Nishi-Gotanda is largely residential, with moderately sized apartment buildings close to the JR station and quiet streets in the outer areas.
Higashi-Gotanda is home to Seisen University, NTT Medical Center Tokyo, several temples and shrines, and many office buildings.
After World War II, a black market developed to the north of the Tokyu station, and numerous love hotels were built in the area.
[2][3] Gotanda became a popular after-work nightlife destination for industrial workers employed in factories around nearby Osaki Station.
In the 2010s, Gotanda became a popular alternative to Shibuya among IT start-up companies due to its convenience and relatively low rent costs.