Born and raised in Edogawa, Tokyo, Goto began her musical career in 1999 when she joined Morning Musume as the only third generation member.

While still a member of Morning Musume, Goto released her debut solo single, "Ai no Bakayarō", in 2001, which topped the Oricon charts.

In 2008, Goto signed with Avex Group sub-label Rhythm Zone and returned to the music scene at A-nation '08.

Morning Musume Tanjō 10 Nen Kinentai also consisted of Natsumi Abe, Kaori Iida, Risa Niigaki and Koharu Kusumi.

Shortly after her brother's arrest, on October 28, 2007, during the final show of her G-Emotion II: How to Use Sexy tour, Goto suddenly announced to fans that she would be graduating from Hello!

[4] In 2018, Goto revealed that Up-Front Agency had suddenly asked her to leave the company despite already booking her for work, and at the time, she felt that she was unable to say anything.

[7] Maki debuted with Avex when she participated in the company's shareholders' meeting on June 22, 2008, singing a cover of Whitney Houston's "Saving All My Love for You."

Goto herself chose the logo and the name, which is meant to reflect the "positive and negative" side of the life of today's women.

On January 5, 2009, J-Wave premiered Sweet Black Girls, a 15-minute segment hosted by Goto and Ryū as part of the popular radio show "PLATOn".

[8] To complete the project, Mixi opened a special space for Sweet Black, and Avex launched a web-documentary on YouTube based on Goto's daily routine as a singer.

One particular show, "Kinyoubi no Suma tachi e", aired a 2-hour special on her life, and included interviews with Goto as well as a performance of one of her new songs, 華詩-hanauta-, written for her mother.

She continued to make limited minor appearances at public events, such as Dream Morning Musume's concert and starred in a commercial for Monster Hunter.

In September 2018, Goto made her first television appearance in six years on the variety show Trio Idol na Onna.

[12] In August 2022, Goto, wearing the "Venus" character costume, competed in the second season of The Masked Singer Japan.

[16] Two years after joining Morning Musume, at the age of 15, Goto purchased a three-story house for her entire family to live in.

[25] In March 2019, Japanese weekly magazines reported Goto having an extramarital affair with her 28-year-old ex-boyfriend, whom she met in 2011 and kept in contact through online games.